Analysts coin the 'TSwift Lift' for the revenue bump businesses get when Taylor Swift's Eras Tour comes to town

Analysts coin the 'TSwift Lift' for the revenue bump businesses get when Taylor Swift's Eras Tour comes to town

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When Taylor Swift puts on a show, not only Swifties are cheering. Hotel revenues per available room can more than quadruple when the blockbuster Eras Tour stops in a city, analysts from CreditSights found. This year in Nashville (which Swift considers her hometown), revenue per room doubled during…

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