Barbiemania: How Warner Bros. and Mattel Painted the World Pink and Created Marketing Magic
Published
Pink is the new green. Barbie‘s release in theaters this weekend caps one of the most extensive and impressive extensive marketing campaigns in recent memory. Put another way: rarely does a film turn into a cultural touchstone before it opens in cinemas. Warner Bros.’ Barbie, which brings to life…
#warnerbros #joshgoldstine #universal #sony #hollywood #prada #mattel #barbie #architecturaldigest #newyorker