‘Hermès smells soft and smoky, Gucci more like wood’: how fake hunters tell designer knock-offs from the real deal

The rainbow-checked scarf arrives on time, by post, in a Ziploc bag. The tag reads Acne Studios, a high-end Swedish label, but the wording looks … off. I send a photo to a typographer friend. “It’s pretty obvious it’s fake,” she says. “Look at the e and s – they’re different fonts.” Inside, the…

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