Bob Iger on ESPN Sports Betting Deal: “Penn Stepped Up In a Very Aggressive Way”

Bob Iger on ESPN Sports Betting Deal: “Penn Stepped Up In a Very Aggressive Way”

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Disney ultimately chose to move further into sports betting to engage with young consumers, CEO Bob Iger said Wednesday. And why Penn Entertainment? They had the best offer. On Tuesday, Disney announced a $2 billion deal with casino owner Penn Entertainment to launch ESPN Bet, an online sports…

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