Olive Garden Sees Positive Results From Darden’s Brand Equity Strategy

Olive Garden Sees Positive Results From Darden’s Brand Equity Strategy

Upworthy

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Darden Restaurants, the parent company of popular dining chains including Olive Garden, The Capital Grille and LongHorn Steakhouse, has adopted a strategic shift in its marketing approach. Instead of relying heavily on short-term promotions, the company is focusing on building brand equity — the…

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