Independent Streaming Alliance Found To Reach 18M Households

Independent Streaming Alliance Found To Reach 18M Households

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The Independent Streaming Alliance (ISA), formed in June by 10 streaming service providers, is collectively reaching 18 million U.S. households, or 15% of the country, according to a third-party measurement study conducted by iSpot TV. iSpot measured a cross-section of advertising campaigns that…

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