BarkBox Says Financial Pressures Hurt D2C Subscription Acquisition, Not Retention

BarkBox Says Financial Pressures Hurt D2C Subscription Acquisition, Not Retention

Upworthy

Published

Bark is seeing consumers’ budget pressures take a toll on new subscribers, but those who are already enrolled continue to subscribe despite these challenges. The company, which is behind the direct-to-consumer (D2C) dog toy and treat subscription service BarkBox, noted on a call with analysts…

#barkbox #mattmeeker #d2c #bark #loyaltyfactor #meeker #zahiribrahim

Full Article