Mattel's Hollywood ambitions go beyond the 'Barbie' movie

Mattel's Hollywood ambitions go beyond the 'Barbie' movie

Upworthy

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has been shifting its strategy to focus more heavily on entertainment — right on the heels of the "Barbie" movie's massive box office success. The latest example: The company announced earlier this week that Michelle Mendelovitz, who previously worked at Disney 20th Television Studios, Apple TV+,…

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