Starbucks Uses AI-Powered Rewards to Boost Frequency

Starbucks Uses AI-Powered Rewards to Boost Frequency

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Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. On a conference call Tuesday (Jan. 30) accompanying the coffeehouse giant’s first-quarter fiscal 2024 earnings report, CEO Laxman…

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