![Amazon Beta Launches Generative AI Shopping Assistant Rufus](https://cdn.newsserve.net/ONPglobe256.png)
Amazon Beta Launches Generative AI Shopping Assistant Rufus
Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant. Dubbed “Rufus,” the assistant is now available to a small subset of customers using the Amazon mobile app and will be rolled out to more customers in the U.S. in the coming weeks, the company said in…
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