Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

With Google officially starting to deprecate third-party cookies in its Chrome browser last month, advertisers, publishers and ad tech firms have been trying to understand how Google’s Privacy Sandbox will help them mitigate any negative impacts from the cookie’s demise. But they can’t do that…

#google #chrome #patrickgut #adlook #rtbhouse #paulbannister #raptive #boskomilekic #privacysandbox #optable