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Social Media Increases Awareness About Ysasaga Case

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Social Media Increases Awareness About Ysasaga Case

Social Media Increases Awareness About Ysasaga Case

Social media experts say Ysasaga family was a "perfect example" of how to communicate when a loved one goes missing.

KAMC's Alyssa Goard reports.

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Social Media Increases Awareness About Ysasaga Case

Lauren social media has played a big role in keeping mark ysasaga's case in the public eye.

Kamc's alyssa goard talked to a social media expert today to see if social media is a good or bad thing for ongoing investigations.

She joins us now with more.

Alyssa lauren.... here at kamc .... ysasaga's case continues to be one of the top stories people click to on our website and on our facebook and twitter pages.

We talked to a few social media experts today who say that ysasaga's family and friends went above and beyond when it came to reaching the community online.

Nats ( it's been nearly 3 years since 15 year old mark ysasaga went missing but the lubbock community hasn't forgotten about him.

We spoke with several social media experts today who explained that ysasaga's family and friends played a big role in getting the word out about his case "i know they do the old school put the case "i know they do the old school put the fliers up, they have this virtual platform they're using and they used it well" lisa low is a professor who runs a social media research center at texas tech.

She explained that ysasaga's case is one of many that shows the importance of social media.

But it's just one big conversation that's happening in real time jerrie dean who founded the mising persons of america network agrees, she persons of america network agrees, she believes social media has been a game changer in how ,missing person's cases are viewed.

The ysasaga family actually reached out to dean in 2012 asking for help in promoting their son's case.

Dean believes the ysasaga case stands out on social media marks family has always popped up at least once a day to remind people at least once a day to remind everybody that he's still out there and he's still missing and that is so neccessary because it doesn't take very long for someone to be forgotten "she also says the social media push helped turn the investigation from "runaway"-- into a "missi person's" case... and eventually-- a murder case.

The continued energy around ysasaga's memory may have put momentum behind the recent arrests and developments.

There's been nothing until recently so it's keeping it in the public eye and not letting it die alyssa the professor we spoke to also mentioned a recent study out of the university of michigan which found that people tend to stop talking about a news event roughly 3 days after it happens.

So it really is an incredible feat that the ysasaga family has kept this conversation alive online.

Lauren and bryan bryan alyssa,




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