“News neutrality by unbiased coverage”
One News Page
> >

Build-A-Bear CEO apologizes

Duration: 01:20s - Published: < > Embed
News video: Build-A-Bear CEO apologizes

Build-A-Bear Workshop's chief executive apologized to disappointed customers and offered an extended discount on Friday, a day after its one-day pay-your-age event prompted massive crowds and shortages at some stores.

Fred Katayama reports.


Build-A-Bear CEO apologizes

Build-A-Bear's chief executive Sharon Price John apologized for crowds and shortages during the company's one-day pay-your-age event.

During the promotion, customers in the United States, Canada, and the United Kingdom could buy a stuffed animal at a price equaling their age.

The minimum was $1 and the maximum was $29.

The crowds were so big that they created safety concerns.

And Build-A-Bear had to close some stores or limit customers.

In addition to her apology, John offered a sale throughout the summer and more price cuts.

Build-A-Bear's shares shot up.

Retail analyst Mary Epner: (SUNDBITE) (English) MARY EPNER RETAIL ANALYSIS CEO MARY EPNER, SAYING: "I think they handled it in a very mediocre way.

First thing I did this morning is, I started looking at social media among moms groups, and the tear up of Build-A-Bear is quite pronounced, and they don't believe that the company handled it really well.

So, first of all you had kids anticipating, at the end of the day, that they would get to come home with a bear.

And, so the first thing you want to do, is to please the kids.

Secondly, you want to please the moms. And, if you don't, you're in real trouble.

And that's where they are right now." St.

Louis-based Build-A-Bear runs about 400 stores worldwide, where customers can tailor toys to their preferences.

Recent related news

AUD/USD Technical Analysis: Aussie consolidating recent bullish advance above 0.7200 figure

· *AUD/USD main bear trend is getting challenged as the bulls want to break above the 0.7300 level,... - Markets

You Might Like

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+  •  FOLLOW us on Pinterest