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Aston Martin Has No Interest in Making Cheaper Cars

Video Credit: Cheddar Inc. - Duration: 02:01s - Published < > Embed

Aston Martin Has No Interest in Making Cheaper Cars

Aston Martin Has No Interest in Making Cheaper Cars

As Aston Martin stock stumbles in the weeks following its IPO, the British luxury carmaker is not interested in expanding its potential market with less expensive "entry level" cars.

CMO Simon Sproule said the company is focused on new electric models and a forthcoming SUV.

And they will be expensive.

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