Budweiser is Betting on Weed
Anheuser-Busch InBev, the maker of Budweiser and a bunch of other beers, announced Wednesday that it is working with a Canadian medical marijuana company called Tilray to research drinks infused with cannabis.
Before anyone jumps to conclusions: The beverages will be non-alcoholic, as almost all drinks made with cannabis are.
You're not getting THC-infused Bud Light.
And before anyone starts complaining: You know you can only handle one substance at a time.
Together, the companies will invest $100 million dollars into the cannabis beverages, CNN reports.
Here's hoping a killer product comes of it.
Canada legalized recreational marijuana in October for adults 21 years or older, and it quickly has become a hotbed for big business investment in marijuana ventures.
Molson Coors Brewing started working alongside Hexo Corp., a Canadian medical marijuana company, to make CBD-infused beverages this summer.
Around the same time, Constellation Brands, which owns Corona and Svedka, among others, sunk $4 billion dollars into a Canadian weed company called Canopy Growth.
Coca-Cola was in talks to work with a company called Aurora Cannabis, Inc., also in Canada, on CBD drinks, although that deal stalled out.
Brewers are experimenting with cannabis-infused, non-alcoholic beverages in the States as well, but with federal legalization still a long shot, their market is limited to 10 states where it's legal (or soon to be legal).
On the bright side, a fifth of the country having legalized weed isn't too shabby.
Soon enough, marijuana products will be so commercial it won't even be cool anymore.