Celebrating 10 Years of Trusted News Discovery
One News Page
> >

Ford's New Mustang's Advertising Strategy Is All About the 'Visceral'

Video Credit: The Street - Duration: 02:21s - Published < > Embed
Ford's New Mustang's Advertising Strategy Is All About the 'Visceral'

Ford's New Mustang's Advertising Strategy Is All About the 'Visceral'

It's not really done through traditional television advertising.

No commercials.

"Mustang has been in thousands of movies and games and television shows," said Jim Owens, performance marketing manager at Ford Motor Co.


But it isn't all just done through media.

The idea is to get people to feel the sensation of driving the car, which is can only be done through getting people to actually experience that in real life.

"What we like to do for our advertising and marketing is to actually get people to be behind the wheel of the car to feel that visceral performance that this vehicle can deliver," Owens said.

Many times, Ford rents out road courses and then invites people to come to the road course to try out driving the car.

"You need to come in and see it, enjoy, sense it, and see how it makes you feel, because it's going to make you feel differently than it's going to make me feel," Owens said.


I Don't See Ford's Stock Accelerating Anytime Soon Ford also just announced a $1 billion investment into its Chicago plant, adding 500 jobs.

See TheStreet's interview with Ford's Executive Vice President of Global Operations, Joe Hinrichs, here.

Get access to Jim Cramer's VIP club for investors, Action Alerts Plus, and find out if Ford is in his portfolio.


You Might Like

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2019 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? FeedbackSend us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest
One News® is a registered trademark of One News Page Ltd.