From Yoga Studio to Yoga Pants to an Athleisure Empire: A History of Lululemon
While you're working on pronouncing the name, go behind the label and learn the history of Lululemon .
Before launching the yoga pants trend, Lululemon had small...and obvious beginnings.
In 1998 Lululemon's founder, #3;Chip Wilson, launched the company in Vancouver, British Columbia, selling yoga-inspired, technical athletic apparel and promoting active lifestyles.
Over the years it evolved from a design studio by day and yoga studio by night, to a standalone store in 2000.
Lulu's key competitors include Under Armour and Nike , among others.
In July 2019, #3;Lululemon will open a flagship "experiential" store in Chicago - offering food, drinks, fitness classes and a meditation room, in addition to apparel sales.
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