The Unusual Way Uber Is Driving Its Way Into Japan
Uber has found an unusual way to break into the oft-seeming impenetrable Japanese market.
According to Business Insider, elderly people are some of the company's most eager Uber Eats deliverers in the fledgling market.
The elderly are actually signing up for Eats couriers.
Eats has been a huge success for us in Japan.
Uber Chief Executive Dara Khosrowshahi However, there's a wrinkle.
Japanese Uber Eats drivers want to unionize in order to gain collective bargaining rights.