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What's Microsoft's Endgame With its Surface Duo Phone and Will it Sell?

Video Credit: The Street - Duration: 02:12s - Published < > Embed
What's Microsoft's Endgame With its Surface Duo Phone and Will it Sell?

What's Microsoft's Endgame With its Surface Duo Phone and Will it Sell?

Microsoft is primarily a software giant, but lately it's been moving more into hardware with its Surface line-up of products.

The company announced last week that it will release its own smartphone, the Surface Duo, a dual-screen foldable phone the company hopes will stack up well against Samsung's new Galaxy Fold.

The phone won't be available until the 2020 holiday season, and no pricing has yet been announced.

"Microsoft is trying to build on the success of its popular Surface line and two-in-once devices and they're trying to do it in a really ambitious way by getting into smartphones, which is an area that they haven't historically done very well in," said Nelson Wang, TheStreet's Tech Editor.

TheStreet's Tech Columnist Tiernan Ray, not mincing words, said he thinks Microsoft's new phone is "going to be a complete failure." That's because, while the phone may look impressive, "other devices a year from now -- it's going to be a changed landscape." The next version of the Samsung Galaxy Fold will come out, as will a foldable phone from Huawei.

By the time Microsoft is ready to launch the Duo, it may be slightly behind the innovation curve.

Meanwhile, Microsoft's prior attempts at developing its own smartphones and creating software for mobile devices have failed miserably.

To read more on Ray's take on Microsoft's new phone, see his latest piece on TheStreet.com.

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