Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to "business outcomes" says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit.
It's part of the changes taking place in the local cable TV marketplace during the pandemic, she explains in this interview with Beet.TV This week, Effectv launched virtual auto showroom featuring 12 brands.
Not an e-commerce portal for dealers, it is a showcase for the OEM's.