Local business owners are gearing up for Small Business Saturday, and they say shopping local is more important now than ever.
People living in tippecanoe county will have their chance tomorrow during small business saturday.
News 18's joe paul has spoken to two different retailers that have been navigating the pandemic.
He joins us live to share why they are hoping for a big turnout this weekend.
Joe?
This year has been particularly tough on small businesses in tippecanoe county.
Including the ones here at wabash landing in downtown west lafayette.
But they're hoping tomorrow makes up for all the challenges they've faced.
I spoke today with kimberly hall, a sales associate at dawson and daisy boutique.
The store sells women's and children's clothing and accessories.
The retailer is offering a variety of deals this weekend.
Hall is also encouraging people to check out their online store and facebook live sales.
She says that's a good option for people who are hesitant to shop in person.
I think shopping small businesses for the holidays and even in general is just super important.
It helps the local economy, first off, which is super important, but during the pandemic, all these businesses did get hit really hard.
Hall says the boutique is thankful to its loyal customer base for supporting the business through a tough year.
You can find a link to their online retail store on our website, wlfi.com.
The holiday shopping season and small business saturday in particular is the busiest time for local shops across the country.
That's according to the small business administration.
Reportg in west lafayette, joe paul, news 18.
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