A TikTok user is going viral afterdiscovering a “local” wing joint was actuallyjust a Chili’s kitchen in disguise.The user, @goatbreakers, found arestaurant called It’s Just Wings whilebrowsing options on DoorDash.Apparently it’s an attempt by thecompany that owns Chili’s to combat a lullin business during the pandemic.Well, it seems that TikTokers did notknow the truth about It’s Just Wings — andthey weren’t particularly happy to learn it.“Almost all of the restaurants in our areaare doing this,” one user wrote.
“Peoplethink they’re supporting ‘small local business’and it’s big chains..
We were so sad”.Brinker International, the parentcompany of Chili’s, announced the launchof It’s Just Wings in June 2020.According to Restaurant Business Online,“Virtual restaurants got their start whenservices such as DoorDash approachedoperators about adding a particular productor menu line that consumers wanted”.“Places in those markets were encouraged toinvent a name and pose as a full-fledged restaurant …instead of letting consumers know they wereordering from brands that were not readilyassociated with that selection”