Jay Cutler is the four-time Mr. Olympia and three-time Arnold Classic Champion.
He has teamed up with Whitney Reid to create The Meta Pumps, a non-fungible token (NFT) initiative.
NFTs are non-transferable data units held on a blockchain and can be stored, sold, or exchanged.
The Meta Pumps 3D NFT's will be unique in that they will feature additional perks for the owner such as discounts on Cutler Nutrition items, special online conversations with Cutler, and more.
Characters with names like "Bill Heat" and "Max Paulson" are available for purchase.