In the gilded surroundings of Vienna's Musikverein concert hall, famous around the world for its New Year's concert, efforts are being made to reach out to a new audience with a unique, more relaxed concert series called "Souvenir", specifically tailored to people living with dementia."You can come in a wheelchair and people can get carried away, they can dance, sing which allows you to feel the music much more intensely," says local resident Andreas Trubel, who lives with dementia.