As the current broadcast rights deal between the UFC and ESPN approaches its expiration in 2025, negotiations for a new deal are about to kick off.
We explore the potential worth of the next TV deal, which could surpass a whopping $3 billion.
With discussions expected to begin in the next three to four months, big players such as Amazon and Apple TV are likely to express interest.
The UFCs high ratings and advertising appeal establish it as a highly valuable asset, sparking groundbreaking possibilities for the sports future.