Watch John Oliver beg for innovative cereals and trash the Cheerios Twitter account

Cereal is in a rut and John Oliver is coming to its rescue.

The host of Last Week Tonight took Memorial Day week off and went on YouTube to wax poetic on a topic he's especially passionate about: cereal. 

"I'm aware that there's a lot going on in the world right now, but instead of focusing on any of that I'd like to raise...