[PULSE] Growing a housing startup during a pandemic and recession

"The way our team saw it in March, COVID-19 would push startups into one of three categories: For 'tailwind startups,' like video conferencing providers, COVID-19 would be a rocket booster. The second group, 'persevering startups' could likely keep operating virtually and have the opportunity to make it through the pandemic. For 'impossible startups,' such as brick-and-mortar retailers, COVID-19 would likely prevent them from running entirely," Knox CEO David Friedman shares.