Former employees and a cofounder explain what went wrong at Microsoft's Mixer, which is shutting down even after spending millions of dollars on top streamers like Ninja to compete with Amazon's Twitch (MSFT)

Former employees and a cofounder explain what went wrong at Microsoft's Mixer, which is shutting down even after spending millions of dollars on top streamers like Ninja to compete with Amazon's Twitch (MSFT)

Business Insider

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· *Microsoft plans to shut down its video streaming service Twitch, its answer to Amazon's popular Twitch, by July 22. *
· *Microsoft spent tens of millions of dollars on Mixer, particularly within the last year as it lured top streamers like Tyler "Ninja" Blevins from Amazon's Twitch with big-money exclusivity deals.*
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