ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution
Published
Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertisers on the precipice of major disruption in the largest and most mature digital advertising channel. But the only certainty is that disruption is coming, and quickly. Everything else—even the fate of…
#google #openai #appannie #bigtech #gpt4 #bing #amazon #tiktok #ipsos #generativeai