Global  

Celebrating 10 Years of Trusted News Discovery
One News Page
> >

Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu

Video Credit: BeetTV - Affiliate - Duration: 06:36s - Published < > Embed
Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu

Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu

In the exploding world of online TV viewing, it may seem like all the real gravity and momentum is with subscription and on-demand providers.

Netflix, Amazon and, soon, Disney+ will have garnered significant market share.

But a growing school of thought posits that, whilst the subscription video-on-demand rivals scrap it out in a segment increasingly hostile to ads, ad-supported TV alternatives will certainly continue to have a place.

That is a view espoused by Pluto, the streaming TV service which Viacom acquired for $340 million in January.

"Pluto is the largest ad-supported streaming television service in the country," says Raoul Marinescu, Pluto TV VP revenue partnerships, in this video interview with Beet.TV.

"We have over 15 million monthly active users on Pluto TV across various devices and platforms, across all devices and platforms actually." Already following the acquisition, Viacom has confirmed it will bring its major networks to the streaming service, telling TechCrunch: "We believe that free, ad-supported video is still an enormous opportunity." Whilst the likes of Netflix go hard on on-demand and ad-free, Pluto thinks there is a big need to continue a linear viewing experience, one that also includes ads.

"We've done a lean back experience," Marinescu adds.

"We take that content and we just schedule it the way we think (viewers) would want to experience that content.

It's not taking the linear feed off the cable network, it's actually just taking content and stitching it together and building a unique channel that you wouldn't be able to find anywhere else." To support the ad sales for that, Marinescu uses a mix of direct sales, programmatic and partners like Premion and NCC Media.

"FreeWheel is our ad server," he adds.

"FreeWheel is the decision engine that we use at Pluto, a very important partner for Pluto TV and they help us make decisions on prioritizing our ad stack, prioritizing on who we call, when we call, organizing our waterfall.

They continuously play a big part in dynamic ad insertion and also in demand facilitation and getting more open auction demand that's out there that we haven't really been able to take advantage of."

0
shares
ShareTweetSavePostSend
 

You Might Like


Recent related videos from verified sources

Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel [Video]Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel

Subscription video-on-demand services are booming, as a new generation of viewer decides the combination of at-your-service TV without commercial breaks is worth paying for. That growth, coupled with..

Credit: BeetTV - Affiliate     Duration: 09:27Published

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2019 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? FeedbackSend us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest
One News® is a registered trademark of One News Page Ltd.