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London pub aims to be world's most ethical

Video Credit: Reuters Studio - Duration: 01:42s - Published < > Embed
London pub aims to be world's most ethical

London pub aims to be world's most ethical

A pop-up venue in London is "aiming to be the world's most ethical pub" according to their tagline - and if the menu is anything to go by they are certainly looking to lure the socially conscious modern consumer.

Joe Davies reports.

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London pub aims to be world's most ethical

It might look just like any other pub.

But as the name suggests, the Green Vic in East London is different - putting the planet first without forcing pubgoers to change their ways.

Project Founder Randy Rampersand.

(SOUNDBITE) (English) THE GREEN VIC PUB FOUNDER, RANDY RAMPERSAND, WHEN ASKED WHAT MAKES GREEN VIC DIFFERENT TO OTHER PUBS, SAYING: "Everything is ethical but it's all at the same sort of price so we don't charge extra just for being ethical.

But we also do stuff for the local community, we sponsor them give them a portion of profits and also employ the homeless and ex offenders as well." The drinks are supplied by social enterprises that all donate to charity, with ties to more than 40 countries.

A Brewgooder craft lager is produced by a non-profit that donates all of its profits to clean water projects in Africa.

The food is entirely plant-based and the pub avoids sending anything to landfill by recycling and composting.

It's striving to help people as well as the planet.

(SOUNDBITE) (English) THE GREEN VIC DJ/GENERAL HELPER, NOAMI CHESTER, WHEN ASKED ABOUT HER EXPERIENCES OF BEING HOMELSS IN THE PAST AND HOW THE GREEN VIC HIRING POLICY HELPS THOSE IN SIMILAR SITUATIONS, SAYING: "Like I did everything that I could do to get myself out of this position (being homeless in 2011), a lot of people can't do that but this place (Green Vic pub) gives you that morale to want to be in this position and it not take nine years to get to." There are no plastic or even paper straws here.

These are made of wheat - and edible.

The toilet roll is made from recycled paper that supports sanitation projects all over the world.

And the bathroom soap is produced by a company that mainly hires people with disabilities.

(SOUNDBITE) (English) THE GREEN VIC PUB FOUNDER, RANDY RAMPERSAND, WHEN ASKED HOW HE FUNDED THE BUSINESS, SAYING: "Basically I just maxed out credit cards and got a business loan to make it happen".

The Green Vic is only open for an initial three months in London's trendy Shoreditch district.

But it's hoping to find backers and a more permanent home.




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