Boris Johnson drew laughs from business leaders after he sang the praises of popular UK children's cartoon Peppa Pig as an example of private sector "genius".
Following a trip to the Peppa Pig World theme park, the prime minister told the CBI conference on Monday: "Peppa Pig World is very much my kind of place … who would have believed that a pig that looks like a hairdryer, a pig that was rejected by the BBC, would now be exported to 180 countries." Report by Buseld.
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