Netflix Could Have an Ad Tier , by the End of 2022.
Netflix Could Have an Ad Tier , by the End of 2022.
Netflix executives floated the possibility of a lower-priced tier for their streaming service in a note to employees.
According to unnamed sources, the company's leadership hopes to introduce the ad tier in the final three months of 2022.
Netflix CEO Reed Hastings recently told investors a lower-priced tier would take up to two years to develop.
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Yes, it’s fast and ambitious and it will require some trade-offs, Netflix Note to Staff, via 'The New York Times'.
Two of Netflix's biggest competitors, HBO and Hulu, both have an ad tier service.
According to the note, these companies have continued to "maintain strong brands while offering an ad-supported service.".
Every major streaming company excluding Apple has or has announced an ad-supported service, Netflix Note to Staff, via 'The New York Times'.
For good reason, people want lower-priced options, Netflix Note to Staff, via 'The New York Times'.
Netflix's most popular plan is currently priced at $15.49 a month.
The note also reiterated that Netflix plans to charge a fee to customers who share their password.
So if you’ve got a sister, let’s say, that’s living in a different city; you want to share Netflix with her, that’s great, Greg Peters, Netflix COO, via 'The New York Times'.
We’re not trying to shut down that sharing but we’re going to ask you to pay a bit more to be able to share with her, Greg Peters, Netflix COO, via 'The New York Times'.
According to the note, a Netflix tier that is supported by advertising is "in tandem with our broader plans to charge for sharing.".
In the first quarter of 2022, Netflix reported a loss of nearly 200,000 subscribers
