Adidas gives Yeezy sneaker sales a silver lining via donations to anti-hate groups, some US Jews say

Adidas gives Yeezy sneaker sales a silver lining via donations to anti-hate groups, some US Jews say

SeattlePI.com

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Last October, sportswear giant Adidas cut ties with Ye, the rapper formerly known as Kanye West, due to his antisemitic comments. As a result, Adidas was left with more than a billion dollars worth of high-end Yeezy sneakers. Now, Jewish Americans are evaluating the German company’s plan to give some of the proceeds from the sneakers’ sale to groups engaged in fighting antisemitism. Several Jewish civic leaders contacted by The Associated Press said they weren’t planning to buy a pair of Yeezys themself. But they generally welcome the plan to support anti-hate organizations, saying the company is trying to make the best of a bad situation.

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