Apple halved Amazon's App Store fee to get Prime Video on iOS and Apple TV

Apple offered Amazon a reduced rate revenue sharing model in a bid to bring Prime Video to the App Store, a move that seemingly contradicts the tech giant's claims that it treats all apps and app makers equally.

First iteration of Amazon Prime Video for Apple TV.
In 2016, Apple services chief Eddy Cue proffered a deal in which Amazon would share 15% of revenues generated by new subscribers who signed up for Prime Video through an in-app purchase. Apple typically takes a 30% share of App Store subscription revenue, with the figure dropping to 15% for paying customers who maintain a subscription for more than one year.

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