Former Taco Bell CEO Mark King Joins BIG3 Basketball as Chairman of the Board

LOS ANGELES--(BUSINESS WIRE)--The BIG3, the global 3-on-3 basketball league founded by Ice Cube and Jeff Kwatinetz, today announced that Mark King, a veteran executive in the sports and apparel industry, will join the BIG3 as the Chairman of the Board. This strategic leadership addition comes as the league prepares for its seventh season tipping off on Saturday, June 15 on CBS. “Mark’s true passion for sports, aptitude for success, and belief in the BIG3 as a premier global league makes him an