As Austin’s SoCo District Grows, Is It Losing Its ‘Weird’?

As Austin’s SoCo District Grows, Is It Losing Its ‘Weird’?

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South Congress Avenue in Austin, Texas, an area abbreviated locally as SoCo, has become one of the nation’s most desired locations for brands to plant their flag.Credit...Ilana Panich-Linsman for The New York Times Streets like South Congress Avenue are crucial to retail and hotel chains looking…

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